Italy · Fashion business
OTB ended 2025 with 600 directly operated stores
OTB reported 49 store openings and 58 closures in 2025, ending the year with 600 directly operated stores. The group reported a higher share for direct channels while wholesale sales fell more quickly than retail sales.
Sources checked
2024 baseline
Shared scale · 0 index to 100 index
2025 relative to 2024
Shared scale · 0 index to 100 index
Select a year. A value of 100 is the 2024 level for that measure.
Openings and closures describe movement during the year
OTB reported 608 directly operated stores at the end of 2024 and 600 at the end of 2025. Its disclosed 49 openings and 58 closures differ by nine, while its disclosed year-end count fell by eight. The release mentions relocations and provides no full store-count reconciliation. Source 1 Source 2
The sales mix can move as both channels contract
OTB reported 57% of sales from direct channels in 2024. Its 2025 statement put retail, outlets and online at 60% of turnover. It separately reported a 2.6% retail decline and a 14.7% wholesale decline. The direct share includes online and outlet sales alongside retail stores. Source 1 Source 2
Mexico illustrates the difference between a target and an opening
In its 2024 release, OTB said it expected to open 15 stores in Mexico in 2025. Its next release reports the start of direct operations there and the first nine stores. It also describes plans for its Chalhoub joint venture to expand in Qatar and Kuwait from 2026. Source 1 Source 2
Group investment covers more than the store network
OTB reported €64 million of investment in 2025, down from €77 million in 2024. The company includes retail and innovation projects in both releases. Separate disclosures would be needed to calculate how much it spent on stores alone. Source 1 Source 2