Source data
OTB store count, openings, group investment and reported direct channel share
Sources checked
2024 baseline
Shared scale · 0 index to 100 index
2025 relative to 2024
Shared scale · 0 index to 100 index
Select a year. A value of 100 is the 2024 level for that measure.
OTB store count, openings, group investment and reported direct channel share
The chart sets the 2024 value of each selected measure to 100. The table gives the amounts as published in both results releases. The share row retains OTB’s denominator wording.
| Source | ||||||
|---|---|---|---|---|---|---|
| Directly operated stores | 608 | 600 | 100 | 98.68 | Stores at year-end | Source 2 |
| New store openings | 61 | 49 | 100 | 80.33 | Reported openings during the year | Source 2 |
| Group investment | 77 | 64 | 100 | 83.12 | € million, including retail and innovation | Source 2 |
| Reported direct channel share | 57 | 60 | 100 | 105.26 | % of 2024 sales and 2025 turnover, as described by OTB | Source 2 |