Fashion Houses Review

Italy · Fashion business

How OTB built its fashion portfolio from Diesel to Viktor&Rolf

OTB completed the acquisition of Viktor&Rolf in June 2026, 18 years after buying a 51% stake. The timeline tracks that sequence alongside the group’s moves into Maison Margiela, Marni and Jil Sander.

Sources checked

Fashion Houses Review Editorial Team

Fashion ownershipOTB’s portfolio and production milestones
  1. 1978
    Diesel founded

    Brand creation · Renzo Rosso established Diesel. Source 1

  2. 1985
    Rosso took full control of Diesel

    Full control · The founder increased his ownership to full control. Source 1

  3. 2000
    Staff International acquired

    Production and distribution · Staff International brought development, manufacturing and licensed distribution operations. Source 1

  4. 2002
    OTB formed

    Holding company · The holding company gave Diesel and future acquisitions a common parent. Source 1

  5. 2002
    Maison Margiela majority interest

    Majority stake · Rosso became the majority shareholder. Source 1

  6. 2006
    Maison Margiela fully controlled

    Full control · The group took full control of the house. Source 1

Show 8 more dates
  1. 2008
    Viktor&Rolf majority stake

    51% ownership · The group made its first investment in the Dutch couture house. Source 2

  2. 2011
    Brave Kid established

    Operating platform · The business focused on children’s clothing production and distribution. Source 1

  3. 2013
    Investment in Marni

    Initial investment · The group invested in the Milan fashion house. Source 1

  4. 2015
    Marni fully controlled

    Full control · The group took full control of Marni. Source 1

  5. 2019
    Viktor&Rolf stake increased

    70% ownership · The majority owner increased its stake. Source 2

  6. 2019
    Amiri investment

    Investment · The group invested in the Los Angeles brand. Source 1

  7. 2021
    Jil Sander acquired

    Acquisition · OTB added Jil Sander to its portfolio. Source 1

  8. 4 June 2026
    Viktor&Rolf fully acquired

    100% ownership · OTB announced completion of the full acquisition. Source 2

Choose an event to jump through the timeline. The Viktor&Rolf entries show when its disclosed ownership percentages changed.

Source 1 Source 2

Viktor&Rolf changed hands in stages

OTB bought 51% in 2008 and raised its stake to 70% in 2019. It announced completion of the full acquisition in 2026. Those three dates mark initial majority ownership, a higher stake and complete ownership. Source 2

Maison Margiela and Marni followed different schedules

OTB’s history records a Maison Margiela majority stake in 2002 and full control in 2006. It dates the initial Marni investment to 2013 and full control to 2015. The timelines describe the disclosed sequence for each house. Source 1

Operating capability grew alongside the brands

Staff International joined in 2000 with work in development, manufacturing and licensed distribution. OTB established Brave Kid in 2011 to make and distribute childrenswear. These milestones expanded what the group could do for its brands and partners. Source 1

Creative leadership can continue after a stake changes

OTB says Viktor Horsting and Rolf Snoeren’s creative-director roles were renewed under a five-year agreement signed in 2025. The creative appointment and the ownership transaction describe different parts of the same house. Source 2

Sources

Open the data and source notes