Source data
Selected OTB ownership and production milestones, 1978 to 2026
Sources checked
- 1978Diesel founded
Brand creation · Renzo Rosso established Diesel. Source 1
- 1985Rosso took full control of Diesel
Full control · The founder increased his ownership to full control. Source 1
- 2000Staff International acquired
Production and distribution · Staff International brought development, manufacturing and licensed distribution operations. Source 1
- 2002OTB formed
Holding company · The holding company gave Diesel and future acquisitions a common parent. Source 1
- 2002Maison Margiela majority interest
Majority stake · Rosso became the majority shareholder. Source 1
- 2006Maison Margiela fully controlled
Full control · The group took full control of the house. Source 1
Show 8 more dates
- 2008Viktor&Rolf majority stake
51% ownership · The group made its first investment in the Dutch couture house. Source 2
- 2011Brave Kid established
Operating platform · The business focused on children’s clothing production and distribution. Source 1
- 2013Investment in Marni
Initial investment · The group invested in the Milan fashion house. Source 1
- 2015Marni fully controlled
Full control · The group took full control of Marni. Source 1
- 2019Viktor&Rolf stake increased
70% ownership · The majority owner increased its stake. Source 2
- 2019Amiri investment
Investment · The group invested in the Los Angeles brand. Source 1
- 2021Jil Sander acquired
Acquisition · OTB added Jil Sander to its portfolio. Source 1
- 4 June 2026Viktor&Rolf fully acquired
100% ownership · OTB announced completion of the full acquisition. Source 2
Choose an event to jump through the timeline. The Viktor&Rolf entries show when its disclosed ownership percentages changed.
Selected OTB ownership and production milestones, 1978 to 2026
The timeline uses dates and ownership descriptions from OTB’s corporate history and its 2026 completion announcement. Ownership percentages appear where the sources specify them.
| Source | ||||
|---|---|---|---|---|
| 1978 | Diesel founded | Brand creation | Renzo Rosso established Diesel. | Source 1 |
| 1985 | Rosso took full control of Diesel | Full control | The founder increased his ownership to full control. | Source 1 |
| 2000 | Staff International acquired | Production and distribution | Staff International brought development, manufacturing and licensed distribution operations. | Source 1 |
| 2002 | OTB formed | Holding company | The holding company gave Diesel and future acquisitions a common parent. | Source 1 |
| 2002 | Maison Margiela majority interest | Majority stake | Rosso became the majority shareholder. | Source 1 |
| 2006 | Maison Margiela fully controlled | Full control | The group took full control of the house. | Source 1 |
| 2008 | Viktor&Rolf majority stake | 51% ownership | The group made its first investment in the Dutch couture house. | Source 2 |
| 2011 | Brave Kid established | Operating platform | The business focused on children’s clothing production and distribution. | Source 1 |
| 2013 | Investment in Marni | Initial investment | The group invested in the Milan fashion house. | Source 1 |
| 2015 | Marni fully controlled | Full control | The group took full control of Marni. | Source 1 |
| 2019 | Viktor&Rolf stake increased | 70% ownership | The majority owner increased its stake. | Source 2 |
| 2019 | Amiri investment | Investment | The group invested in the Los Angeles brand. | Source 1 |
| 2021 | Jil Sander acquired | Acquisition | OTB added Jil Sander to its portfolio. | Source 1 |
| 4 June 2026 | Viktor&Rolf fully acquired | 100% ownership | OTB announced completion of the full acquisition. | Source 2 |