Italy · Fashion business
How Prada linked Re-Nylon sales to ocean education
Prada launched its Re-Nylon bag capsule in 2019 and expanded into clothing, accessories and footwear in 2020. In June 2023, UNESCO announced that 1% of proceeds from the designated collection would support the SEA BEYOND project.
Sources checked
- 2019Bag capsule launches
The Re-Nylon collection begins with bags made using Aquafil’s regenerated nylon yarn. Source 1
- 2019SEA BEYOND begins
Prada Group and IOC-UNESCO begin the ocean education project. Source 5
- 2020Collection adds product categories
Prada reports expansion into ready-to-wear, accessories and footwear. Source 2
- 27 June 2023UNESCO announces the proceeds commitment
The partners announce that 1% of proceeds from Re-Nylon Collection sales will support SEA BEYOND. Source 4
- July 2023Contribution applies to designated proceeds
Prada dates the start of the contribution to July and identifies a designated collection. Source 2
- 2026Latest campaign publishes its project terms
The campaign identifies the collection and continues to cite the 1% commitment. Source 6
Choose an event to follow the product releases and the dates of the proceeds commitment.
The launch began with a subset of products
Prada introduced the collection with a bag capsule using regenerated nylon supplied by Aquafil. In the following year it broadened the collection to ready-to-wear, accessories and footwear. Aquafil now says standard nylon production for Prada was converted to its regenerated nylon. Source 1 Source 2 Source 3
The sales commitment followed the original education programme
The partners started SEA BEYOND in 2019. UNESCO announced the 1% commitment on 27 June 2023. Prada dates the proceeds contribution to July and says the applicable products are identified in the designated collection. Source 5 Source 4 Source 2
The programme extended beyond classroom education
UNESCO’s announcement added support for ocean science and community projects. Its project page says SEA BEYOND has reached more than 35,000 students. That is a reported measure of reach, separate from the value of the proceeds contribution. Source 4 Source 5
The percentage has a defined sales base
The commitment applies to proceeds from sales of the specified collection. It is not a percentage of Prada Group turnover or a statement of how much recovered nylon is in all group products. The 2026 campaign continues to cite the contribution without giving a euro total. Source 2 Source 4 Source 6