How Versace changed the mix of Prada Group’s retail sales

What changed in the group perimeter

Prada Group completed the Versace acquisition in December 2025. The 2025 nine-month comparator ended before closing, so the group’s table shows no Versace retail figure in that column. Versace’s reported 2026 amount represented about 8.2% of group retail sales. Source 3 Source 1

Why reported euros and organic growth can disagree

The Prada brand’s retail figure moved from EUR 2.428 billion to EUR 2.414 billion as reported. Its organic result was up 2%. Miu Miu likewise reported a lower euro amount and 1% organic growth. Constant-rate comparisons remove the effect of translating sales into euros at changing exchange rates. Source 2 Source 1

Geographic sales come with a restatement

The Americas posted 13% organic retail growth while the Middle East fell 23%. The group revised the geographic allocation of Hawaii from Japan to the Americas in this release. The geography rows use the comparators shown in that disclosure. Source 2 Source 1

Retail, wholesale and royalties answer different questions

Retail was the largest channel at EUR 3.934 billion. Wholesale and royalties amounted to EUR 428 million and EUR 178 million. The brand chart covers retail only. A brand’s total revenue may also include other channels. Source 1

Sources

• Prada Group investor relations, 2026 nine-month tables
• Prada Group 22 October 2026 revenue update
• Prada Group 2025 results and Versace consolidation