Cucinelli’s investment shifted toward stores and showrooms in 2025

Commercial spending drove the increase

Commercial investment rose by €36.13 million and represented 57.5% of total investment in 2025. The report includes boutiques, department-store spaces, showrooms and work to support multibrand stores in that category. Source 1

Two new tailoring facilities sit inside the production plan

The company completed facilities in Penne and Gubbio in 2025 and doubled the size of its Solomeo site. The €46.13 million production and logistics line also covers equipment and other investments. The table does not allocate that line by facility. Source 1

Factories and workshops have separate roles

The annual report describes an Italian network of more than 400 external artisan workshops alongside its own factories. The workshops contribute to manufacturing. The group’s investment table reports spending by use across the consolidated company. Source 1 Source 2

A year-end asset balance is a different figure

Property, plant and equipment stood at €342.16 million at the end of 2025, compared with €268.84 million one year earlier. That is the carrying value at each year-end. The investment table measures additions and expenditure during each reporting period. Source 1

Sources

• Brunello Cucinelli 2025 annual financial report, operations and investment tables
• Brunello Cucinelli, production and distribution business model