Source data
Revenue and sales mix by channel for Moncler and Stone Island
Sources checked
Direct share
Shared scale · 0% to 86.7%
Wholesale share
Shared scale · 0% to 86.7%
Both views use the same scale. Switch channels to see how Stone Island’s sales mix shifted.
Revenue and sales mix by channel for Moncler and Stone Island
Figures are reported in thousands of euros. The percentages divide channel revenue by each brand’s revenue for the year. Reported channel amounts can differ slightly from summed totals because of rounding.
| Source | ||||||
|---|---|---|---|---|---|---|
| Stone Island, 2022 | 37.2 | 62.8 | 149,153 | 251,979 | 401,132 | Source 2 |
| Stone Island, 2023 | 42.0 | 58.0 | 172,844 | 238,214 | 411,058 | Source 2 |
| Stone Island, 2024 | 52.0 | 48.0 | 208,935 | 192,674 | 401,609 | Source 1 |
| Stone Island, 2025 | 55.1 | 44.9 | 226,379 | 184,815 | 411,194 | Source 1 |
| Moncler, 2024 | 86.1 | 13.9 | 2,331,896 | 375,420 | 2,707,315 | Source 1 |
| Moncler, 2025 | 86.7 | 13.3 | 2,359,610 | 361,324 | 2,720,934 | Source 1 |