Source data
Kering, L’Oréal and Coty beauty transaction milestones
Sources checked
- 19 October 2025Alliance announced
The companies announced the Kering Beauté sale, long beauty licences and a proposed wellness venture. Source 1
- 31 March 2026L’Oréal closes the acquisition
The acquisition included the House of Creed. Separate fragrance and beauty licences were signed for Bottega Veneta and Balenciaga. Source 2
- 7 July 2026Gucci and L’Oréal sign
The 50-year exclusive Gucci Beauty licence was announced following a separate agreement to bring forward Coty’s exit. Source 3
- 7 July 2026First early-exit payment
Coty later reported receiving USD 250 million in cash at signing. Selected inventory was covered separately. Source 4
- 30 June 2027Coty’s minimum operating period
Coty said it would keep operating Gucci Beauty through at least this date. Source 4
- 1 July 2027Planned Gucci licence start
L’Oréal’s half-year release identifies this effective date, subject to regulatory approvals. Source 5
Show 2 more dates
- 30 September 2027Deadline for further consideration
Coty expects the additional USD 150 million by this date. Up to USD 30 million is contingent on certain criteria. Source 4
- 30 June 2028Original expiry date
Kering identified this as the previous Coty licence end date before the early-redemption agreement. Source 3
The March acquisition has closed. The Gucci start date and the later payment are shown with their announced conditions.
Kering, L’Oréal and Coty beauty transaction milestones
Milestones and payment terms come from public company disclosures. Future dates and payments are shown as planned or conditional. The euro acquisition and alliance figure and the dollar early-redemption payments describe different agreements.
| Source | |||
|---|---|---|---|
| 19 October 2025 | Alliance announced | The companies announced the Kering Beauté sale, long beauty licences and a proposed wellness venture. | Source 1 |
| 31 March 2026 | L’Oréal closes the acquisition | The acquisition included the House of Creed. Separate fragrance and beauty licences were signed for Bottega Veneta and Balenciaga. | Source 2 |
| 7 July 2026 | Gucci and L’Oréal sign | The 50-year exclusive Gucci Beauty licence was announced following a separate agreement to bring forward Coty’s exit. | Source 3 |
| 7 July 2026 | First early-exit payment | Coty later reported receiving USD 250 million in cash at signing. Selected inventory was covered separately. | Source 4 |
| 30 June 2027 | Coty’s minimum operating period | Coty said it would keep operating Gucci Beauty through at least this date. | Source 4 |
| 1 July 2027 | Planned Gucci licence start | L’Oréal’s half-year release identifies this effective date, subject to regulatory approvals. | Source 5 |
| 30 September 2027 | Deadline for further consideration | Coty expects the additional USD 150 million by this date. Up to USD 30 million is contingent on certain criteria. | Source 4 |
| 30 June 2028 | Original expiry date | Kering identified this as the previous Coty licence end date before the early-redemption agreement. | Source 3 |
Source links
- Kering and L’Oréal announcement of the beauty and wellness alliance
- L’Oréal announcement of the completed Kering Beauté acquisition
- Kering announcement of the July 2026 Gucci Beauty licence
- Coty FY2026 results and Gucci Beauty transition terms
- L’Oréal 2026 half-year results and planned Gucci licence start